1. Who we are
Horizon Group is a trade name of Icaro Coutinho Pereira, a sole proprietorship registered under CNPJ 46.771.607/0001-76, located in Brazil. Throughout this policy, "we," "us," and "our" refer to Horizon Group.
Email: contact@imhorizongroup.site2. Information we collect
We collect information you voluntarily provide when you use our website, purchase our digital products, or contact us:
- Contact information: name, email address, phone number, and any details you include in messages sent through our contact form.
- Transaction data: purchase history, payment method (processed by third-party payment providers — we do not store full credit card numbers), billing address, and order details. Charges on your statement will appear as HORIZONGROUP or the name of the payment platform used (e.g., Stripe, Kiwify).
- Usage data: pages visited, time spent, browser type, device information, IP address, referring URL, click patterns, and scroll behavior — collected automatically through cookies, pixels, and analytics tools.
- Account data: if you create an account on any of our platforms or digital products, we store your login credentials (password is hashed and encrypted) and profile information.
3. How we use your information
We use your data to:
- Deliver, maintain, and improve our digital products and services.
- Process transactions and send purchase confirmations and receipts.
- Respond to your inquiries and provide customer support.
- Send marketing communications (only with your consent — you can unsubscribe at any time via the link in every email).
- Run and measure advertising campaigns across platforms (see section 4).
- Analyze website usage to improve user experience.
- Detect and prevent fraud or unauthorized activity.
- Comply with legal obligations.
4. Cookies, pixels, and tracking technologies
Our website and landing pages use the following tracking technologies:
- Essential cookies: required for basic site functionality (session management, security).
- Analytics cookies: we use custom analytics and may use Google Analytics to understand how visitors interact with our pages. These tools collect anonymized usage data.
- Meta Pixel (Facebook/Instagram): we use the Meta Pixel to measure the effectiveness of our advertising campaigns on Facebook and Instagram, build custom audiences, and deliver targeted ads. The Meta Pixel may collect data such as your IP address, browser information, pages visited, actions taken, and purchase events. This data is shared with Meta Platforms, Inc. and processed under their Data Policy.
- Advertising pixels: we may also use tracking pixels from other advertising platforms (e.g., Google Ads, TikTok) to measure campaign performance and retarget visitors.
You can manage cookie preferences through your browser settings. You may also opt out of interest-based advertising through the Digital Advertising Alliance or the Network Advertising Initiative. Disabling cookies or pixels may affect certain features and the relevance of ads you see.
5. Third-party services
We use third-party services that may collect or process data on our behalf, including:
- Payment processors — Stripe, Kiwify, and/or Hotmart handle transactions securely. We do not store full card numbers; these providers are PCI-DSS compliant.
- Advertising platforms — Meta (Facebook/Instagram), Google Ads, and potentially TikTok Ads, to run and measure campaigns. These platforms receive event data (purchases, page views) to optimize ad delivery.
- Email marketing platforms — to send communications you have opted into (e.g., newsletters, product updates, promotional offers).
- Hosting and CDN — Cloudflare (CDN, DDoS protection, DNS) and GitHub Pages (static hosting) to deliver our website.
- Customer support tools — WhatsApp and email for customer communication.
Each third-party provider operates under its own privacy policy. We encourage you to review their policies directly.
6. Data sharing
We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. We share data only in the following circumstances:
- Service providers: with companies that help us operate our business (payment processing, email delivery, hosting), under confidentiality agreements, and solely for the purpose of providing our services.
- Advertising partners: we share event-level data (e.g., purchase events, page views) with advertising platforms like Meta and Google to measure and optimize our campaigns. This data is processed according to each platform's data policies.
- Legal requirements: when required by law, regulation, subpoena, or legal process.
- Protection: to protect our rights, property, or safety, or that of our users or the public.
7. Data retention
We retain your personal information for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Specifically:
- Transaction records: retained for at least 5 years as required by Brazilian tax law.
- Account data: retained while your account is active and for 30 days after deletion.
- Marketing data: retained until you unsubscribe or request deletion.
- Analytics data: aggregated and anonymized after 26 months.
When data is no longer needed, we securely delete or anonymize it.
8. Your rights
For all users
You have the right to:
- Access, correct, or delete your personal data.
- Withdraw consent for marketing communications at any time.
- Request a copy of the data we hold about you in a portable format.
- Object to or restrict certain processing activities.
If you reside in Brazil (LGPD)
Under the Lei Geral de Proteção de Dados (Lei nº 13.709/2018), you have the right to confirmation of processing, access, correction, anonymization, portability, deletion of unnecessary data, information about sharing, and revocation of consent.
If you reside in the European Economic Area (GDPR)
You have all the rights listed above, plus the right to lodge a complaint with your local Data Protection Authority. Our legal basis for processing is consent (for marketing), contract performance (for purchases), and legitimate interest (for analytics and fraud prevention).
If you reside in California, USA (CCPA/CPRA)
Under the California Consumer Privacy Act and California Privacy Rights Act, you have the right to know what personal information we collect and how we use it, request deletion of your data, opt out of the sale or sharing of your personal information, and not be discriminated against for exercising your rights. We do not sell personal information as defined by the CCPA. To exercise your rights, email us at contact@imhorizongroup.site with the subject line "CCPA Request."
To exercise any of these rights, contact us at contact@imhorizongroup.site. We will respond within 15 business days (or the timeframe required by your applicable law).
9. International data transfers
Our servers and service providers are located in various countries, including Brazil, the United States, and the European Union. By using our services, you acknowledge that your data may be transferred to and processed in countries with different data protection laws than your country of residence. We take reasonable steps to ensure your data receives adequate protection in accordance with this policy.
10. Security
We implement reasonable technical and organizational measures to protect your personal information, including HTTPS encryption, hashed passwords, access controls, and regular security reviews. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
11. Children
Our products and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected data from a minor, please contact us and we will promptly delete it.
12. Changes to this policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page and, for material changes, notify you via email or a prominent notice on our website. We encourage you to review this page periodically.
13. Contact and data protection inquiries
If you have questions about this Privacy Policy, want to exercise your data rights, or wish to file a complaint, please reach out:
Horizon Group
Icaro Coutinho Pereira · CNPJ 46.771.607/0001-76
Email: contact@imhorizongroup.site
Website: imhorizongroup.site
We aim to resolve all inquiries within 15 business days.